TOGETHER, WE CAN BUILD
CONCEPTS ONE STEP AHEAD
OF THE RAPIDLY CHANGING
BEAUTY LANDSCAPE.

Smile Beauty Products S.A.

Co-creating beauty since 1989.

Since 1989, Smile has been transforming every idea into a “beauty formula” that travels to European & global markets with absolute consistency and responsibility.

We specialise both in creating innovative private label products and in developing original Smile product lines, offering complete care solutions for the body, hair, and personal hygiene.

With a firm commitment to quality, we work closely with our partners, designing tailor-made proposals that stand out in the global market — combining commercial appeal with competitive pricing.

Our vision?

To turn modern beauty needs into products
that stand out, through partnerships that last.

6000/sqm

FACILITIES

SIZE

35

YEARS OF

EXPERIENCE

120

EMPLOYEES

60

COUNTRIES

500

DIFFERENT PRODUCTS

15

PRODUCTION LINES

Where Innovation Is Key.

The Beauty Lab

At the heart of Smile lies our state-of-the-art laboratory a space of innovation, knowledge and creation. Here, our experienced chemists design, test & develop custom formulations that meet the needs of every partner.

Innovation, quality & flexibility are the core pillars that guide every step we take, from concept to final product.

Everything begins here

The “production” of success

Every product bearing the Smile signature begins its journey in our advanced production facility, spanning 6,000 m². A space equipped with 15 automatic & semi-automatic production lines, designed to combine quality, speed and accuracy.

With a production capacity of over 14.000.000 products per year, we ensure that every idea becomes a product that meets the highest international standards always with Smile reliability.

On the Global Stage of Beauty

From Italy to China, and from the Netherlands to the USA, Smile participates in major beauty exhibitions to present ideas, gain insight, explore new inspiration and connect.

Europe: Cosmoprof Worldwide Bologna PLMA Amsterdam